Launching a marketing campaign is one of the most common ways to increase brand awareness. A marketing campaign is a series of strategic efforts that involve promoting a specific product, service, or brand.
There is no one-size-fits-all approach, and the campaign you choose depends on your goals and the industry you operate in. Not sure where to begin? Start by understanding the four most effective types of marketing campaigns and how they work.
Product Marketing Campaign
As the name indicates, a product marketing campaign aims to build buzz around a product that is about to be launched. The campaign creates awareness around a product and why customers need it.
Product launch campaigns reflect an exciting phase in a company’s journey, when there’s a ton of collective energy surrounding a new release.
Product marketing campaigns are usually omni-channel. You need to leverage different means to garner attention since people aren’t waiting with their wallets out. Here are some features of a successful product launch campaign:
- Unique value proposition
- Clear, concise messaging
- Pre-launch campaigns
- Clear feedback loop post-purchase
Email Marketing
Email marketing is a low-cost yet powerful tactic. The main effort goes into creating an email list. The rest involves engaging with your potential customers.
Core features of an email marketing campaign include:
Personalization – creating tailored messages for individual subscribers.
Segmentation – dividing the subscriber list into smaller groups to deliver more targeted and relevant content.
Automation – using software to automate email sending based on triggers or schedules.
Email marketing campaigns are also designed with a specific goal. This could involve informing subscribers of sales, coupons, discounts, or new products.
To make your email marketing efforts worthwhile, use clear call-to-action and compelling subject lines. Your aim is to get the emails noticed.
Content Marketing
Every internet user is subjected to some form of content marketing. To reiterate, a content marketing campaign is a strategic initiative to create and distribute valuable content, such as articles, blogs, infographics, or videos, across various platforms.
The aim is to attract readers and provide them with value. Unlike traditional marketing campaigns, content marketing focuses on building trust with your audience. You are not directly pitching your product or service, but rather creating a connection to leverage later on.
For instance, you can publish blogs on your website to provide awareness and answer common questions related to a service or industry. When writing blogs, follow these practices:
- Make sure they are short, concise, and easy to understand.
- Write valuable, well-researched, and authentic content.
- Do thorough keyword research and use them naturally throughout the content.
- Add images and infographics within blogs.
Content marketing is an excellent way to boost search visibility.
Event Marketing
Compared to content and social media marketing campaigns, event marketing campaigns foster interactive experiences.
An event marketing campaign is the strategic use of live, virtual, or hybrid events to promote your products or services. You can attend a large-scale trade show, conferences, or networking events. The aim is to get your brand noticed while building trust.
Our advice? Give your free products at events. This could be custom blankets, tote bags, or other print marketing materials.